The annual Midem trade fair in Cannes features a number of pitch sessions. Advertisers such as EuroRSCG and Ogilvy provided briefings for upcoming campaigns.

On the TV front, music supervisors for NBCUniversal were overwhelmed by the response to one pitch they posted when over 2,000 tracks flooded their inbox. With a choice like that, they eventually found what they were looking for. But supervisor Alicen Schneider had this to say about the incoming music pitches: “a large number of the postings contained more songs than were feasible to review given the sheer number that awaited us and were also from genres that a little research would have shown are not right for any of our current shows (gospel, children’s songs, novelty….).”

The message is clear. Don’t waste the supervisors’ time. They are not going to change the brief due to the fact that you didn’t adhere to it! It doesn’t work that way round! One Pitch session is still open: agency Grey is looking for music for a worldwide campaign for a pain-killer. Check the details here. Deadline January 25. Midem will be held between January 28 and 31.