In an unusual move but interesting move, three Nordic rights collecting societies – KODA, TONO and TEOSTO – announced at Midem 2012 that they are joining forces to share the back-end for their IT services. The goal is to reduce processing costs while meeting the needs of their respective members.

Since 2008, Denmark’s KODA and Norway’s TONO have been working together to develop shared IT systems. Now Finland’s TEOSTO has announced it will join the effort. Together, the three organizations intend to expand and accelerate the plans for developing common back-end systems. Read the rest of this entry…

The annual Midem trade fair in Cannes features a number of pitch sessions. Advertisers such as EuroRSCG and Ogilvy provided briefings for upcoming campaigns.

On the TV front, music supervisors for NBCUniversal were overwhelmed by the response to one pitch they posted when over 2,000 tracks flooded their inbox. With a choice like that, they eventually found what they were looking for. But supervisor Alicen Schneider had this to say about the incoming music pitches: “a large number of the postings contained more songs than were feasible to review given the sheer number that awaited us and were also from genres that a little research would have shown are not right for any of our current shows (gospel, children’s songs, novelty….).”

The message is clear. Don’t waste the supervisors’ time. They are not going to change the brief due to the fact that you didn’t adhere to it! It doesn’t work that way round! One Pitch session is still open: agency Grey is looking for music for a worldwide campaign for a pain-killer. Check the details here. Deadline January 25. Midem will be held between January 28 and 31.